She studied urban horticulture and holds a master’s degree in “Sustainable Communities.” She worked in California on organic farms that operate with a direct connection between producer and consumer. In late 2003, she founded “Chubeza.” She coordinates our customer community.
He is a graduate of agricultural studies from the faculty in Rehovot. He worked on permaculture farms in South Africa and specialized in integrated vegetable gardens. He joined Chubeza at the very beginning as an employee and, since 2004, has managed the cultivation in our fields.
In October 2003, we were looking for a place to fulfill our dream of establishing an organic farm using the “Community Supported Agriculture” (CSA) model. When we arrived at Kfar Bin Nun in the Ayalon Valley, it was love at first sight. The field was filled with person-high thorns, but we knew it was a sign of fertile soil and great potential, and we’ve been here ever since.
Over 100 types of vegetables and herbs grow on about 120 dunams of open fields and growth tunnels—all organically cultivated, without the use of pesticides or chemical fertilizers.
The farm operates on the “Community Supported Agriculture” (CSA) model, aiming to foster local, human- and environmentally-friendly agriculture that connects people, farming, and nature.
CSA—Community Supported Agriculture (Hebrew: חב”ק – חקלאות בשיתוף הקהילה) is a direct partnership between the consumer and the farmer. The idea originated in the turbulent 1960s… in Japan. Industrial development, the influx of imported food, and farmers moving to cities led to a decline in local agriculture and the loss of agricultural land. A group of concerned women proposed to a local farmer to buy shares in the farm in exchange for vegetables and fruits. They reached an agreement (in Japanese: TEIKEI—a term that literally translates to “partnership” and more broadly means “food with the farmer’s face”).
At the same time, the concept also emerged in anthroposophical communities in Switzerland and Germany, from where it spread to other countries in Europe. In the mid-1980s, some of the European founders migrated to the United States and brought the idea with them, where it took root and spread as well.
In Israel, CSA farms have been operating since 2002. The pioneering farm was established at Kibbutz Lotan and operated successfully for about a year. At Chubeza, we were happy to continue the pioneering path, and since the birth of Chubeza in 2004, we have also been operating using the CSA model, sending our customers joyful organic vegetable boxes every week.
Today, more than a dozen CSA farms operate in Israel, delivering fresh, tasty, and healthy vegetables to thousands of Israelis across the country.
