December 18th-20th 2017 – Once upon a long time span…

Iddo, our baker par excellence, has patiently and professionally developed a new gluten-free sourdough bread! This new guy on the (bread) block has aced great scores in top-level taste tests, a tribute to Iddo’s talents and his determination to reach the highest standards in product creation.

The new bread uses green buckwheat culture, millet and tapioca as its base, and contains teff flour, organic tapioca flour, organic green buckwheat flour, organic olive oil, salt, a trace sugar, yeast and xanthan gum.

Don’t wait! Add this super-bread today for delivery via our order system.


The “Minhat Ha’aretz” flour grinders, firm believers in baking your own products for winter, hereby offer a very special deal for the next month. Over Tevet (beginning this week through the middle of January,) all local flours (whose seeds are grown in Israel) will be on sale, including: organic wheat flour, organic corn flour, organic chickpea and teff.

The discounted prices are updated in our order system. Enjoy your baking fiesta!


All of a Kind Family

Now and over the upcoming weeks, it’s time to happily greet many members of Chubeza’s winter royalty: the Brasiccae’s. This diverse family runs the gamut of preferences and developments in plants: leaves, flower buds, and thickened stems. They all need fertile and fertilized earth, and in return they provide us with a heaping portion of health, nutrition and flavor. Not to mention beauty: take the cauliflower for example, with it shining white crown, or a purple or green rain-dotted head of cabbage, or Brussel sprouts which seem to be crawling up the stem to reach the top. This stunning pluralistic diversity is heartwarming – look at this family accepting each and every variation and tendency, manner of development, characteristic colors and precise flavor. With Hanukah celebrations upon us as we gather with our own varied family members, the Brasiccae family is worth a thought or two.


Granted, this branched-out developing took some time, during which each member of the family found the right rhythm to beat to. This happened mainly thanks to the curiosity and self-confidence of loyal farmers, during times when everything was much slower and patience was abundant (what other choice did they have?). Changes and developments were achieved by hard work and sweat of the brow, which perhaps led to a fuller, more significant satisfaction with the positive results.

Today’s pace of change and discovery is much speedier than it once was, but even in the distant, primitive past, farmers constantly refined their crops. Actually, many of the most amazing changes in species development came not as a result of structured research, but rather out of the simple act of a farmer choosing and collecting seeds from the plants s/he favored over seeds from less-desired plants. This straightforward action of promoting one plant over another had a huge effect on the improvement and change of a specific harvest or species. Long before wo/man understood the genetics of plants, their actions brought about small, slow variations in the crops, which compounded over time until they generated visible results.

The Brassicaceae family (or “cabbage family”) is a perfect example. All family members derive from one wild plant, the brassica oleracea, which originated in the Mediterranean area and resembles the canola in appearance. At some point after the plant was cultivated, people began growing it for its leaves. Since they consumed the leaves, it made sense to choose the plants that produced the largest leaves. As a result, those leaves became bigger and bigger, eventually creating the plant we now know as kale or collard. Kale’s botanical name is var. acephala, translating to “a headless cabbage.”

Others preferred plants that produced small, denser and more delicate leaves in the center of the plant at the head of the stem, hence advancing plants with those characteristics. Over the seasons, the process of compacting became more and more prominent in those plants. Over the years, it grew and evolved into a real “head of leaves” which we call cabbage, whose actual title is var. capitata, meaning “a cabbage with a head.”

Around the same time in today’s Germany, farmers preferred short, thick-stemmed kale. They ate the actual stem, and gradually, by choosing plants with a tendency for thick stems, the former cabbage began to alter its greatly-thickened stem. This turned into kohlrabi, which earned the name var. caulorapa, meaning “a stem turnip.”

Over the past thousand years, wo/man also developed a passion for the undeveloped flower buds of the cabbage, and chose the plants that produced large-bloom heads. This is how we got cauliflower and broccoli, both different variations of an undeveloped cabbage plant. Cauliflower is var. botrytis, meaning “cluster,” for its resemblance to a cluster of grapes. Broccoli, which was developed in Italy, earned the title var. italica.

And, as for the last member of this extended family: we each have our own individual taste, and apparently there were those (most probably the Belgians) who preferred plants that developed an assemblage of dense leaves along the stems. They chose and re-chose plants that produced this sort of leaf shape, and thus brought the world Brussels sprouts, titled var. germmifera “the cabbage with gems.”

In summary, this long, winding familial tale demonstrates that without a systematic education in genetics or plant propagation, but via a simple process of seed selection and a lot of patience, more than six distinctive vegetables have developed over the past 7000 years. Small, everyday miracles. They happen in the best of families. 

A hearty mazal tov and best wishes for joy and happiness to Dror and Naomi as they greet their newest member of the family, a baby boy and a gift of Hanukah light.

Wishing us all a week of wonder and diversity, of faith, determination and patience.

And may the very near future bring us the blessing of rain!

Alon, Bat Ami, Dror, Yochai and the Chubeza team



Monday: Coriander/dill, lettuce, cucumbers, kale/totsoi, tomatoes, cauliflower, fennel/ baby radishes/daikon, beets, scallions/leeks, broccoli/snow peas, sweet potatoes. Small boxes only: eggplant/ green bell peppers. Special gift for all: arugula/mizuna.

Large box, in addition: Celery/celeriac, Swiss chard/spinach, Jerusalem artichoke/carrots, cabbage.

Wednesday: Coriander/dill, lettuce, cucumbers, kale/spinach, tomatoes, cauliflower/broccoli, fennel/kohlrabi, scallions/leeks, sweet potatoes/cabbage, eggplant/Jerusalem artichoke/carrots, celery/celeriac. Special gift: arugula/mizuna/totsoi.

Large box, in addition: Baby radishes/daikon/turnip, beets, Swiss chard.

And there’s more! You can add to your basket a wide, delectable range of additional products from fine small producers: flour, sprouts, honey, dates, almonds, garbanzo beans, crackers, raw probiotic foods, dried fruits and leathers, olive oil, sourdough breads, gluten free breads, granola, natural juices, cider and jams, apple vinegar, dates silan and healthy fruit snacks, ground coffee, tachini, honey candy, spices and goat dairy too! You can learn more about each producer on the Chubeza website. On our order system there’s a detailed listing of the products and their cost, you can make an order online now!